What is fragrance revival?

Fragrance revival refers to the trend of bringing back classic or discontinued fragrances from the past and reintroducing them to the market. This trend has gained popularity in recent years as consumers seek out nostalgia and familiarity in their fragrance choices. Fragrance houses and brands have also recognized the value of revitalizing older scents and have responded with limited edition releases or permanent relaunches. Some of the revived fragrances include popular scents from the 80s and 90s such as Tommy Girl, Cool Water, and Obsession. Additionally, fragrance revival has become a way for brands to appeal to new audiences by introducing them to cult classics that may have been before their time.